The Story Behind Braw Beard

Braw Beard wasn’t born in a boardroom. It started on the floor, after I broke my back in a mountain bike crash in July 2011.

During recovery, I studied sports massage therapy and learned how to make oils to help the body heal. My wife was using hair oil. I had a beard. One thought changed everything:

“What if I could make something that actually worked for beards?”

After months of trial and error, I created my first proper beard oil in October 2012, the formula now known as Wulver. I started with just £300, no outside investment, and a small workshop in Scotland.

At our first event in 2013, some folk laughed at the idea of beard oil. Nobody had heard of it. But I kept showing up. One bottle at a time, one customer at a time—we grew.

Since then, Braw Beard has:
Sold over 150,000 units worldwide.
Appeared in The Scotsman, Herald, Newsweek, and the BBC.
Been supported by pro athletes, UFC fighters, musicians & actors.
Built a global community called The Brawtherhood which is thousands strong.

But nothing’s changed at the core:
Every beard oil is still handcrafted in Scotland.
Every batch uses premium, natural ingredients.
Every customer is treated like family, not a number.

Whether you’ve been growing your beard for 10 years or 10 days, you’re welcome here.

Grow it long. Grow it strong. Welcome to Braw Beard.

Interested in Braw Beard in your shop? Get in touch.