The Story Behind Braw Beard
Braw Beard wasn’t born in a boardroom. It started on the floor, after I broke my back in a mountain bike crash in July 2011.
During recovery, I studied sports massage therapy and learned how to make oils to help the body heal. My wife was using hair oil. I had a beard. One thought changed everything:
“What if I could make something that actually worked for beards?”
After months of trial and error, I created my first proper beard oil in October 2012, the formula now known as Wulver. I started with just £300, no outside investment, and a small workshop in Scotland.
At our first event in 2013, some folk laughed at the idea of beard oil. Nobody had heard of it. But I kept showing up. One bottle at a time, one customer at a time—we grew.
Since then, Braw Beard has:
Sold over 150,000 units worldwide.
Appeared in The Scotsman, Herald, Newsweek, and the BBC.
Been supported by pro athletes, UFC fighters, musicians & actors.
Built a global community called The Brawtherhood which is thousands strong.
But nothing’s changed at the core:
Every beard oil is still handcrafted in Scotland.
Every batch uses premium, natural ingredients.
Every customer is treated like family, not a number.
Whether you’ve been growing your beard for 10 years or 10 days, you’re welcome here.
Grow it long. Grow it strong. Welcome to Braw Beard.